With over 180K followers on Instagram, 1.6M followers on TikTok, and over 146K subscribers on YouTube, Emily Lulamay has grown into a beloved self-care advocate and influencer for Gen-Z. Known for her calming aesthetic, relatable beauty/skincare routines, and heartfelt advice, Emily has created an online presence that is endearing to watch.
from Instagram @emilylulamay
With an increasing number of followers who look to her as a virtual big sister, Emily has evolved from an initial role as a ten-year-old YouTuber making makeup tutorials and Minecraft playthroughs into one of this generation's most endearing influencers.
The Teen Magazine had the opportunity to interview Emily Lulamay, who discussed everything from the moment she left retail to become a full-time creator to her go-to scent pairings and advice for low-energy days.
Behind the creative content she produces is a story of growth, confidence, and empowerment from taking care of yourself.
from Instagram @emilylulamay
Let us slide into your dms 🥰
Get notified of top trending articles like this one every week! (we won't spam you)Early Roots in Content Creation
Emily's passion for content creation started long before her viral success. At just ten years old, she began uploading a variety of content on YouTube. "I did vlogs, makeup videos, Minecraft gameplay, just random stuff. I just loved making videos," she says.
What started as a childhood hobby has now become an adult career, driven by the same interest and passion. "It was easy for me to get back into it because I've always been passionate about it."
Emily shares that what excites her most is being able to reach out to other individuals. "It's crazy how there are people who watch me from different countries. I just love connecting with everyone."
That interest in connection has been the driving force for her platform over the years. Emily's welcoming personality brings followers from throughout the globe together to admire her creative content.
from Instagram @emilylulamay
Take the Quiz: What’s Your Perfect Skincare Product for the 'Clean Girl' Look?
Take this quiz to discover the perfect skincare product for your “clean girl” routine!
Stepping Away from Retail to Stepping into Herself
Emily shares with us that her glow-up actually began after she left working in retail. "I didn't have enough free time to take care of myself," she explains. Working in retail gave her very little time to take care of her mental and physical well-being. After stepping into being an influencer as a full-time career, everything changed. "I get to talk about beauty, take care of myself, and I love it so much."
She describes her new role as one that is more to her own personality. "It's a more feminine job," she says.
For Emily, moving on from retail allowed her to care for herself, pursue her passions, and fully be herself within an atmosphere that is also expressive and rewarding.
Several teens in modern society face issues that require them to sacrifice their mental health. Emily serves as a testament to the idea that individuals should prioritize self-care and admiration for themselves.
from Instagram @emilylulamay
How Daily Routine Boosts Confidence
Emily likes to do what suits her best and not just follow all the emerging trends within the digital world. "Doing what works for me and my features, like wearing more natural makeup, not dying my hair, and making sure I have good scent combinations every day, has made a big difference."
Rather than changing herself to fit online beauty standards, Emily embraces her natural appearance and has gained confidence in simplicity. She stresses the importance of discovering a personal style and self-care routine that makes you comfortable. Her everyday habits, like thoughtful hygiene and skincare routines, make her feel confident, fresh, and in control of her image.
Adjusting to a New Place
Emily does admit that it hasn't been easy adjusting to life in a new state. "I'm still navigating it. It's scary moving to a new city where you barely know anyone," she says. The transition hasn't been easy, but Emily credits her confidence and self-care regimen for being able to adjust to the move.
"Making friends has certainly been difficult," she says. Despite the difficulties, she insists on the importance of being yourself.
Her advice to others in her situation is concise: "Just be yourself, because if you try to be someone else, you might attract people who aren't right for you." Her approach to friendship reflects her broader message on how confidence starts with staying true to who you are.
A Shelf for All Things Self-Care
Emily's six-tier bookshelf is a favorite feature of her content. "There are no books on it. It's all self-care stuff," she laughs. From body mists to body washes, lotions, and scrubs, each tier is thoughtfully organized to make her daily routine feel effortless and enjoyable.
She keeps things practical, arranging products by category and sometimes by brand. The shelf has become a symbol of how she values consistency and self-investment, and her followers often look to it for inspiration in building their own self-care spaces.
from Instagram @emilylulamay
Advice for Low-Energy Days
Emily keeps it real on days when she doesn't feel like doing her whole routine. "I'm lazy about shaving my legs, so sometimes I use Nair. It makes it faster and easier." These small but effective changes within daily routines can make all the difference to give your body the rest it requires.
She also swears by a double cleansing technique that balances both functionality and comfort. "I use a Dove bar soap with a washcloth, then go in with a scented body wash on top. It makes me feel so much cleaner." These honest moments from Emily's routine prove that even when life seems hectic or chaotic, it can be best to keep things simple.
When it comes to product choices, Emily is all about value. "I've always shopped drugstore. I think a lot of them work better than the expensive ones."
She avoids highlighting premium products that her young audience may consider too expensive. "That's just unrealistic." Her honesty makes her more relatable, and her followers appreciate the budget-saving tips she offers.
Freshening Up When You're Traveling
Emily travels for business a lot, and she never leaves home without on-the-go hygiene items. "I always have floss, travel mouthwash, perfume, deodorant, and baby wipes on me. They're great for being fresh on the go."
Her favorite trick? "Baby wipes are basically a shower on the go," she explains. Her go-to brand is Pampers, and she makes sure that they are fragrance-free too. Her carry-along set of essentials is very effective, and one that testifies highly to her being committed to maintaining her routine, wherever she goes.
from Instagram @emilylulamay
Being Inspired and Ignoring Haters
Emily states that one of the greatest things she has learned on the internet is that criticism is unavoidable. "People are going to hate no matter what you do, so you might as well be yourself."
When questioned about how she stays motivated, she emphasizes the importance of confidence. "There are people out there who might want to see you fail. Don’t give them what they want. Keep going and believe in yourself." Her message is a call to overcome negativity and stay focused, and is applicable to teenagers throughout the world.
The Art of Unwinding
Emily loves resting at the beach and recreational pastimes when she is in need of a boost. "That's why I came to Florida. I live close to the beach, and I love the ocean."
She also enjoys coloring as a soothing, artistic way to unwind. Whether enduring the surf or coloring pages out of a coloring book, Emily enjoys quiet moments. These are habits that help her stay grounded and present, even when the world is crazy. "Having ways to slow our bodies down to supply ourselves with appropriate rest is essential," she says.
Final Notes from Emily
Emily's message is clear: you don't need to spend a fortune on products or have a perfect routine to be confident. You simply need to be yourself, take care of yourself, and listen to what makes you feel amazing.
from Instagram @emilylulamay
A Quick Round of Fun
We concluded with some enjoyable questions so that we would better know Emily:
If you could create a signature fragrance, what would it be?
Emily: Vanilla ice cream scent called "Vanilla Cream."
Dream day in LA?
Emily: Din Tai Fung for dumplings with my friend Lauren, then head to the Santa Monica Pier.
Kiss, Marry, Kill: Kay Ali, Chanel, Sol de Janeiro?
Emily: Kiss Sol de Janeiro, Marry Kay Ali, and Kill Chanel. Chanel is kind of giving grandma vibes.
Favorite scent combination?
Emily: Sol de Janeiro 62 with EOS Vanilla Cashmere.
Coloring book page inspiration?
Emily: Aesthetic baths, beach views, cozy cafes, and my self-care shelf.
Keep up with Emily
To keep up with Emily, find her on social media at @emilylulamay for TikTok, YouTube, and Instagram.
