You know it’s fall when all the seasonal menus at our favorite coffee shops now feature “pumpkin spice” and “warm vanilla” and “chai ginger” – and you know it’s fall when the air is so much more crisp, there’s a pep in your step, and you find yourself reaching for the sweet, cozy outfits.
There’s nothing that better describes this fall weather feeling than feeling “demure.” Hot girl summer has been out, and it’s time to embrace a new feeling. You might have noticed the “demure” trend swirling all around TikTok just recently, and if you were wondering what it means, it can only be explained by a feeling.
Being “demure” is about choosing to wear red ballet flats or leather boots instead of chunky, blocky heels or platform sneakers. It’s about choosing to layer your outfits and giving them interesting contrasts rather than going for simple cropped tops. It’s all about vibing to “fall-themed” music that is so vintage and beloved and choosing to go for the flavored coffees. It’s all about loving the fall weather in a quiet way, but also loudly living.
If you want to embody this “demure” feeling this fall, look no further than this guide for all the different aesthetics within this “demure” trend, all with Gen Z’s favorite brand, PrettyLittleThing.
Shop PrettyLittleThing at PrettyLittleThing.com
If you scroll anywhere on social media, you have definitely come across PrettyLittleThing before, or have at least seen your friends and favorite fashion influencers wear their adorable pieces. An online boutique specializing in all things that are red-hot trending right now at all the affordable prices that won’t break the bank, PrettyLittleThing is all about staying stylish even as a young Gen Z’er.
For this fall, there are so many new microtrends being introduced, but on par with the demure trend, we’re choosing for the classics that are still trendy in their own right and fun to style around with different pieces.
Without further ado, below are our favorite picks for a demure fall:
Sweetheart Mode On
Sometimes, the colder weather forces us to put on a chunky sweater– but that doesn’t mean you can’t look cute at the same time.
When I saw the Soft Bobble Knit Bardot Foldover Top, it was love at first sight. With a sweet bardot foldover detail, this sweater features a cross-over right below the neckline and shows off the shoulders. I’m also obsessed with the bobble design, which gives the sleeves a scrunched detail.
Don’t even get me started on how soft and fuzzy this sweater is. It is so comfortable and it feels like a giant bear hug, and I just can’t get enough of it.
The Multi Soft Marl Knit Jumper is the one that will get you millions of compliments. It just has such a bright energy and happy-go-lucky vibe that you’re going to want to keep with you for the colder dreary weather.
Featuring multi-colored purple, pink, and various pastel shades from all over the rainbow, this sweater is so exciting to wear. I love pairing this with a neutral base underneath for some extra added warmth and this is sure to look amazing with a pair of denim jeans.
The Ballet Pink Fine Knit Jumper brings out my inner ballerina. This is the perfect basic staple that you can keep on you at all times, and you won’t ever get bored of it. The simple pastel pink is such a bright pop of color to wear this season, and I love how you can even style it into your wardrobe all year round.
This is such a lightweight jumper that you can honestly wear it as both a base piece or a layering piece. I also love how it hugs right to the curves and looks great on any silhouette.
Clean Girl In The Fall
If clean girl is the ultimate aesthetic of feeling “minimal but so on-point with the design” and going absolutely Pinterest viral, these are our translated takes for a slightly colder weather:
The Ecru Bardot Sleeve Tie Detail Top is like the reimagined top for all the Pilates princesses. If you’re not familiar with the Pilates Princess, it’s all about the girls who love to wear activewear in and out of the studio. This top is exactly that, but in such a more casual, everyday form.
I am obsessed with how the shoulder ties extend to the back and come to a halter neck tie. This looks amazing with both jeans or a mini skirt for a total Y2K look.
The Cream Fine Knit Wrap Waist Cardigan screams airport crush. This is just like your favorite yoga tops, except it’s in cardigan form and will keep you nice and cozy. I love how adjustable it is, and how it accentuates the waist.
Wear this with some flared yoga pants, and you have a total set going. Dress up the look with your favorite jewelry and slip on some cozy chestnut boots, and you have a total fit.
Now, you can’t go without some Fluffy Earmuffs to complete the look. I am obsessed with how they fit so comfortably just like a headband. The fluffiest muffs also keep your ears oh-so-warm but also makes for such a chic look.
I love pairing this look with a simple activewear and puffer combo or go full on out with even more fur. This is the perfect winter wonderland vibe.
Cool Girl On The Go
She’s effortlessly put together, knows what she’s doing with her style, and is just so cool.
The Petite Dark Red Cable Knit Jacket is just the cutest little piece that feels so elevated yet trendy at the same time. With a chic cable knit design that goes all over the jacket, this is so comfortable and cozy at the same time.
With a zip-up that goes down the front, you can adjust it just the way you like it. I love wearing this with some flared yoga pants for a chic, easygoing look for a casual weekday. Coffee in hand, tote bag on the shoulder, you are all set to go!
The Multi Knit Jacquard Stripe Cropped Cardigan is so casual and just a great everyday piece. With a jacquard stripe print throughout, this features neutral tones of beige, brown, and black all mixed in together.
I love that the cropped silhouette allows you to mix and match your look. I love keeping this buttoned down or opened, and with the perfect mini skirt and clutch bag, you have a totally modern look.
The Classy Chic Girl
Sometimes, all you need is a monochrome moment.
I love wearing neutral tops as my base because you can constantly switch it up. With just one black top, you get so many different outfits out of it, simply due to the fact that black looks amazing with any colored bottom.
With PrettyLittleThing, there are so many options for all-black tops, but these two are my absolute favorites due to how classy and simply chic they are:
The Black Fine Knit Asymmetrical Top might just be the trendiest new blacktop on the block. This chic top has an asymmetric neckline, which brings all the cool cutting-edge look. I love how one shoulder has it covered but the other has a total cold shoulder.
I also adore how it’s a lightweight fine knit, making it perfect for layering with cardigans and sweaters. Pair with with your favorite jewelry and a mini skirt to bring out your inner Y2K!
The Black Soft Knit Button-Up Bodysuit is my newest favorite top for the colder weather. I am absolutely obsessed with how fuzzy and soft it is to the touch. It’s so cozy, and immediately provides me the extra layer of warmth I need when it gets to the colder season.
I love that the bodysuit allows you to pair this with your favorite low-rise or high-rise pants; either way, it is sure to look good. This top can also be dressed up or down; with an all-black look, it can look incredibly classy and semi-formal.
The College Tour
With so many college students looking for affordable yet cute, trending clothes and their building obsession with PrettyLittleThing, it was only natural that the brand took on a College Tour.
The Teen Magazine had the chance to speak with Nicki Capstick, CMO of PrettyLittleThing, to get all the inside scoop about the College Tour:
TTM: Where will PLT's College Tour be stopping by?
This year, we’re bringing the PrettyLittleThing energy to campuses across the East Coast and beyond! Building on the success of last year’s tour, we’ve expanded our reach, adding exciting new stops in New Jersey, Ohio, Illinois, and Texas. With 18 schools on the lineup, we’re going bigger and better than ever, ensuring PLT lovers everywhere get their chance to experience the magic firsthand. You can find the complete list of stops HERE.
TTM: What can college students expect at the College Tour pop-ups? Any special deals, offers, or exciting things to look forward to?
College students can expect a full day of fun, fashion, and surprises! From our interactive stations to exclusive giveaways, we’ve got something for everyone.
Students can spin the wheel to win PLT merch, browse the latest styles in person, and enjoy meet-and-greets with some of today’s favorite celebs and influencers like Loren Gray, Lala Anthony, Kaylor Martin, Marsai Martin, Phaith Montoya, Dillamne, and Kelsey Wetterberg.
Plus, we’ve got exclusive discounts and offers that you won’t find anywhere else. It’s all about giving back to our community and making sure every stop is packed with shareable moments and fun-filled activities! Here’s what students can look forward to:
- Pickleball Court – Challenge your friends to a game!
- “Spin The Wheel” Prize Station – Win exclusive PLT merch & vouchers.
- Picture-Perfect Bench – Snap that perfect pic for your feed.
- Dressing Room Selfie Station – Try on your fav PLT looks for a mini fashion moment.
- PLT Guestbook Signing Station – Leave your mark on this unforgettable tour.
- PLT Locker Photo Op – Pose with PLT swag and capture those back-to-school vibes.
- Live PLT Lookbook Experience – Browse our latest collections, IRL.
- Study Style Desk – Capture those study vibes with a PrettyLittleThing twist.
TTM: What are 3 vibes that could be used for the perfect quintessential college style?
We know that student calendars are packed with both social and academic activities, so the quintessential college style has to be versatile. Whatever the vibe, our pop-ups have you covered with styles for every part of your college life! Here are three key vibes to keep in mind:
- Effortlessly Cool – Think oversized blazers, graphic tees, and relaxed denim. It’s all about comfort meets style.
- Campus Chic – Elevate your everyday look with tailored trousers, crisp white sneakers, and an asymmetrical top for a modern twist.
- Sporty Luxe – Athleisure is always a win on campus! Rock a matching set with sleek sneakers and a bomber jacket for that on-the-go look.
TTM: Fall is here-- and the latest trend is to stay "minimal, classy, and demure." What are 3 tips for college students trying to build this wardrobe?
At PrettyLittleThing, we’re calling this new season Demure Fall, and we’ve even launched curated edits like Elevated Basics and the Burgundy Edit to help you nail the trend! Here are three tips for building the perfect fall look:
- Start with Timeless Basics – Invest in staples like a neutral trench coat, tailored trousers, and cozy knits. These essentials form the foundation of any minimal wardrobe, allowing you to mix and match for endless day-to-day looks.
- Denim Must-Haves – Denim is key for fall! Choose pieces you love, like the perfect pair of low-rise jeans, that can be effortlessly dressed up or down for a seamless transition from day to night.
- Play with Fall Colors – Rich tones like burgundy, chocolate browns, and neutrals are perfect for fall. Layer your look with pieces that add a pop of color while keeping it chic and very demure.
Keep Up with PrettyLittleThing
Obsessed? Us too. To stay in the loop with all things PrettyLittleThing so you can look and feel your best without breaking the bank, be sure to follow the brand on all social media platforms. Find PrettyLittleThing on Instagram at @PrettyLittleThing and on TikTok @PrettyLittleThing.
